When one jolly well needs to hear common sense.

Yet another episode that ekes out our series on ROI. This week, Digital Insights Guru (from a Digital Insights company called ‘Digital Insights’) who goes by the name ‘Gideon Delayahu’ (see the first minute for correct pronunciation) takes us through our ‘just get started – it’s far simpler than you think so long as you get the basics right and have a clear plan from the get go’ paces. Far from a ‘how to’ for big teams with over-swelled budgets, Gidi gives us a solid half hour of practical reason for any team – small or large – on how, exactly, an event marketing strategy can bake in ROI measurements at planning stage. Enjoy.

In Part Two of our series on ROI, we meet with Tim Groot from Grip and experienced organiser/marketer Simon Daniels. We delve into the real questions organisers should be asking in order to gather and distribute better participant information which in turn makes for deeper connections across all audiences. We even have a poke at the ‘365’ concept to see how it’s holding up after all these years… is it still a focus for organisers? Should it be? Or is it a red herring?

This is Part 1 of a series covering event ROI. In this episode we grill seasoned conference and event organiser, Katie Draper, on the difference between idealism and reality when it comes to measuring the success of an event. Success for whom? What’s really driving the most important markers? What should we be doing and how ought we go about it? Originally intended to be a short discussion, Katie’s insights are so deep, challenging and helpful, we decided to produce a topic series. Enjoy.

In this episode our guests share their most treasured productivity tools, why they’re important and the difference they make to various day to day goals. Some are free tools, some aren’t. But all bring massive value in their own right.

In this inaugural episode we divulge our personal experiences and beliefs around what, exactly, makes for an Event Management System. The world’s gone a little mad of late in that regard with every Tom, Dick and Harry suggesting that their little box of magic tricks is the answer to everything one can ever dream of. We’re here to bring a jolly good dose of common sense to that developing conversation.