Event ROI: A guide to getting started properly and cheaply – without the overwhelm

Yet another episode that ekes out our series on ROI. This week, Digital Insights Guru (from a Digital Insights company called ‘Digital Insights’) who goes by the name ‘Gideon Delayahu’ (see the first minute for correct pronunciation) takes us through our ‘just get started – it’s far simpler than you think so long as you get the basics right and have a clear plan from the get go’ paces. Far from a ‘how to’ for big teams with over-swelled budgets, Gidi gives us a solid half hour of practical reason for any team – small or large – on how, exactly, an event marketing strategy can bake in ROI measurements at planning stage. Enjoy.