This is Part 1 of a series covering event ROI. In this episode we grill seasoned conference and event organiser, Katie Draper, on the difference between idealism and reality when it comes to measuring the success of an event. Success for whom? What’s really driving the most important markers? What should we be doing and how ought we go about it? Originally intended to be a short discussion, Katie’s insights are so deep, challenging and helpful, we decided to produce a topic series. Enjoy.