In Part Two of our series on ROI, we meet with Tim Groot from Grip and experienced organiser/marketer Simon Daniels. We delve into the real questions organisers should be asking in order to gather and distribute better participant information which in turn makes for deeper connections across all audiences. We even have a poke at the ‘365’ concept to see how it’s holding up after all these years… is it still a focus for organisers? Should it be? Or is it a red herring?